Private company
Who owns Cereal Partners Worldwide (CPW)
One company in the researched set discloses a stake in Cereal Partners Worldwide (CPW), none of it sized by anyone who discloses it. Cereal Partners Worldwide (CPW) is private, so no 13F reports it: a 13F covers exchange listed positions only. These figures exist because each holder disclosed the stake in its own filings.
Cereal Partners Worldwide (CPW) - Profile
- Type
- joint venture
- Based in
- Switzerland
- Founded
- 1990
Cereal Partners Worldwide S.A. makes and sells ready to eat breakfast cereals in roughly 120 countries outside the United States and Canada, where General Mills sells its own cereals directly. It also markets cereal bars in European countries and manufactures private label cereal for retailers in the United Kingdom. Formed in 1990 and based in Lausanne, Switzerland, it is a 50/50 venture in which General Mills supplies the cereal brands, recipes and product technology while Nestle supplies the international name, distribution reach and local sales organisations, so the packs normally carry Nestle branding outside North America. The range includes Cheerios, Nesquik, Chocapic, Fitness, Trix, Cookie Crisp and Shreddies, and is supported by research and development sites in Switzerland and France.
Source
Cereal Partners Worldwide (CPW) files nothing with the SEC, so none of this comes from a filer record. The description was written for this site in August 2026 from General Mills, Inc. Form 10-K for the year ended 31 May 2026, Cereal Partners Worldwide (Wikipedia) and Cereal Partners Worldwide pulls Russia investment (Just Food). The ownership figures below come from the holders' filings instead, and are sourced row by row.
The disclosed stakes
One row per position. Where a holder reports the same company in two share classes, both rows are shown rather than summed, because the class is part of a position's identity.
Where each figure comes from
A private stake has no ownership form behind it, so the source is always the holder's own filing or disclosure. Anything modelled says so, with the arithmetic.
- General Mills, Inc.. General Mills FY2026 10-K (fiscal year ended 31 May 2026), Note 5, Investments in Unconsolidated Joint Ventures: 'We have a 50 percent interest in Cereal Partners Worldwide (CPW), which manufactures and markets ready-to-eat cereal products in approximately 120 countries outside the United States and Canada.' The joint-venture partner is Nestle S.A. Combined-balance trap: the 10-K discloses only ONE combined 'Cumulative investments' balance covering BOTH CPW and Haagen-Dazs Japan, Inc. (HDJ) together, $254.7 million at 31 May 2026 ($431.8 million at 25 May 2025), plus combined 'Goodwill and other intangible assets' of $428.5 million and combined 'Aggregate advances included in cumulative investments' of $310.9 million. No split between CPW and HDJ is disclosed for any of these balance-sheet lines, so no individual carrying value can be assigned to CPW; value_usd is left null per the combined-balance rule and the total is recorded in notes and unknowns instead. Net sales are disclosed separately by venture (CPW net sales $1,678.5 million for fiscal 2026, 100 percent basis) but net sales are not a carrying value. source
What this page is not
It is not a complete register. It lists the holders who happen to be inside the researched set and disclosed the stake themselves. A private company can have many other shareholders, and nothing here rules them out: venture investors, founders and employees usually appear in no public filing at all. Percentages are of Cereal Partners Worldwide (CPW) where a holder stated one, and are missing where no holder did.