Private company
Who owns JUUL Labs, Inc.
One company in the researched set discloses a stake in JUUL Labs, Inc., worth $0 between them. JUUL Labs, Inc. is private, so no 13F reports it: a 13F covers exchange listed positions only. These figures exist because each holder disclosed the stake in its own filings.
JUUL Labs, Inc. - Profile
- Type
- private company
- Based in
- United States
- Founded
- 2015
JUUL Labs, Inc. is a San Francisco based electronic cigarette manufacturer founded on 22 May 2015 by Adam Bowen and James Monsees, who developed the underlying technology as product design students at Stanford. Its device vaporises nicotine salts held in single use cartridges, with United States pods sold at a nicotine concentration of 59 mg per ml, higher than most competing products, and each pod carrying roughly the nicotine of a pack of cigarettes. The product reached about 72 percent of the American e cigarette market in September 2018 before regulatory and legal pressure cut that share back sharply, and the company stopped all United States marketing in September 2019. It settled roughly 10,000 lawsuits for 1.2 billion dollars in December 2022 and paid 462 million dollars to resolve state marketing claims in April 2023. The Food and Drug Administration denied its marketing applications in June 2022, an order stayed on appeal, and in July 2025 authorised the sale of its tobacco and menthol flavoured products only.
Source
JUUL Labs, Inc. files nothing with the SEC, so none of this comes from a filer record. The description was written for this site in August 2026 from Juul (Wikipedia) and JUUL Labs company website. The ownership figures below come from the holders' filings instead, and are sourced row by row.
The disclosed stakes
One row per position. Where a holder reports the same company in two share classes, both rows are shown rather than summed, because the class is part of a position's identity.
Where each figure comes from
A private stake has no ownership form behind it, so the source is always the holder's own filing or disclosure. Anything modelled says so, with the arithmetic.
- Altria Group, Inc., as of 1 Mar 2023. This is not a write-down to near zero: the FY2025 10-K states that in March 2023 Altria entered a Stock Transfer Agreement and transferred ALL of its beneficially owned JUUL equity securities to JUUL, in exchange for a non-exclusive, irrevocable global license to certain JUUL heated-tobacco IP. Altria recorded a non-cash pre-tax loss on disposition of $250 million for fiscal year 2023. Altria has held zero JUUL shares since that transfer and the 10-K refers to it only as a 'Former Investment.' The exact day within March 2023 is not stated in either filing checked (only the month); 2023-03-01 is used as a placeholder for the month, not a claim of the exact transfer date. source
What this page is not
It is not a complete register. It lists the holders who happen to be inside the researched set and disclosed the stake themselves. A private company can have many other shareholders, and nothing here rules them out: venture investors, founders and employees usually appear in no public filing at all. Percentages are of JUUL Labs, Inc. where a holder stated one, and are missing where no holder did.